As with so many content-related features in SharePoint 2013, web content management (WCM) has been dramatically enhanced in this release of the platform. The following examples only scratch the surface of the improvements SharePoint 2013 brings to WCM.
Search Functionality: With the integration into one search engine of FAST Search Server 2010 and SharePoint Server 2010, search has become far more precise and feature rich—and WCM has become more search-oriented. (For more on Search in SharePoint 2013, read our earlier article on the topic.)
Content Authoring: Content authors can copy content from Word and paste it directly into a Rich Text Editor Web Part, a Content Editor Web Part or an HTML field control on a page. Once content is pasted, HTML markup displays in the styles defined by the site designer.
Image Renditions: Multiple pages can now support different-sized versions of the same image file. Authors upload an image and adjust it to create the default image preview, then create different renditions that specify the width and height at which the image will display when that rendition is specified in the code, based the desired size (i.e. for a main article page, a list of recent articles or a mobile preview).
New and improved SharePoint 2013 features relating to everything from cross-site publishing and search recommendations to usage analytics and integrated translation services all provide a big boost to WCM.